baseUrl = "http://www.aranwahotels.com/"; // array de contenidos de los proyectos var projects = []; projects[0] = null; projects[1] = [35, "Ideal. Self-Promotion", "Zero Zone Web v1.0 By H0unter", "", 1, "", "35_153", false]; projects[2] = [36, "ZuneHD. Zune", "Promotional images featuring the new ZuneHD, with the device floating amongst a constellation of futuristc candies. Special guest designer: Mr. Rich.", "www.zune.net", 2, "http://www.zune.net", "36_155|36_154", false]; projects[3] = [37, "Class of �78. Self-Promotion", "A still life with a retro feel in which all the elements are suspended by fishing lines with the very slightest of digital retouching. Photography by Paloma Rinc�n.", "", 1, "", "37_156", false]; projects[4] = [38, "20 Years. Antena 3 TV", "Motiongraphics in honor of the 20th Anniversary of this popular Spanish TV channel. A scene of a white and tan TV studio set in which each component breathes life to into the number 20 alongside the channel's emblematic logo. Motiongraphics by Espaun256 at Oink Digital. CGI:The Frank Barton Company. Production: The Mushroom Company. Music & Sound FX: Radium Audio.", "www.antena3.com", 2, "http://www.antena3.com", "38_157|38_158VIDEO", false]; projects[5] = [39, "Neu-Rotic. Self-Promotion", "Half photographic, half 3D image, this typographic exercise reflects a neurotic style of thinking, in which the word neurotic is configured from a compilation of complicated gears. Special guest designer: Jimmy Andersson. ", "", 1, "", "39_159", false]; projects[6] = [40, "The Smart Grid. General Electric", "3D data visualization poster showcasing innovative technologies used by General Electric to implement the \"Smart Grid,\" a renewable energy system, and to highlight the impact of its website across both paid and unpaid media.

", "www.plugintothesmartgrid.com", 1, "http://www.plugintothesmartgrid.com", "40_160", false]; projects[7] = [41, "Spring-Summer 2010. VAN-DOS", "Women�s wear catalogue for the Spring-Summer season. Inspired by echoes of Mother Nature and  contemporary retro-romantic feel were the main inspirations. Photographer: Rafa Gallar.", "www.van-dos.com", 7, "http://www.van-dos.com", "41_161|41_162|41_163|41_164|41_165|41_166|41_167VIDEO", false]; projects[8] = [42, "Isometrically Unexpected. Self-Promotion", "Based in the block type signature of the Japanese designer Igarashi from the 80s, this composition pays homage to one of the most respected and visionary of designers of the contemporary scene.", "", 1, "", "42_168", false]; projects[9] = [43, "Zune Holiday. Zune", "Promo images for the Zune website with Christmas themes, featuring the Zune product displayed alongside several geometric shapes emblematic of the holiday season.", "www.zune.net", 2, "http://www.zune.net", "43_169|43_170", false]; projects[10] = [44, "Black Wurst. Self-Promotion", "A glossed authentic hot dog transformed from a consumer item into a stylized fetishistic object. Photographer: Paloma Rinc�n.", "", 1, "", "44_171", false]; projects[11] = [45, "Mineral Sound. Audio", "Real still-life of mineral rocks abounding with toy figures simulating an abstract winter dancefloor as a symbol representing AUDIO, an electronic music club in Brighton (UK). Photographer: Paloma Rinc�n.", "", 1, "", "45_172", false]; projects[12] = [46, "Brave Neon. Diesel Fragances", "Commissioned by the French studio Hellohikimori�, we have constructed a futuristic neon-laced space for the website of Only The Brave perfume, made in Papervision3D, and including a special video. Special guest designer: Jimmy Andersson.", "www.diesel-parfums.ca", 2, "http://www.diesel-parfums.ca/_en/_ca/otb/index.aspx#/performances/serialcut", "46_173|46_174VIDEO", false]; projects[13] = [1, "Pop-Up Trains. Renfe", "Real still-life pop-up books for Renfe�s new campaign, featuring the entire range of this year�s fleet of trains against different landscapes for each pop-up. Photographer: Paloma Rinc�n.", "www.renfe.es", 7, "http://www.renfe.es/", "1_82|1_83|1_84|1_85|1_86|1_87|1_148VIDEO", false]; projects[14] = [4, "SPF Look Book. Springfield", "Look Book for Springfield, including separate catalogues for Man and Woman wear, showcasing
the new Spring/Summer 09 collection.", "www.spf.com", 3, "http://www.spf.com", "4_14|4_15|4_99", false]; projects[15] = [30, "Reboot your life. Out Magazine", "A cut-out still-life of a summer scene for a special report of this American magazine dedicated to providing different plans for rebooting your travel life, such as diving, biking around a winery or discovering the meaning of life in Asia.", "www.out.com", 3, "http://www.out.com", "30_110|30_77|30_78", false]; projects[16] = [33, "Charada. Charada Club de Baile", "The global image for this new Madrid nightclub, combining the feel of exclusive clubs from times
past with the contemporary vision of the present.", "www.charadaclubdebaile.com", 6, "http://www.charadaclubdebaile.com", "33_141|33_142|33_143|33_144|33_145|33_151VIDEO", false]; projects[17] = [34, "MTV Winter. MTV", "Motiongraphics for the 2009 edition of the event in Valencia. White ice forms and liquid extensions were co-art directed and animated by the guys from TOCH.", "www.mtv.es", 2, "http://www.mtv.es", "34_149|34_150VIDEO", false]; projects[18] = [2, "MCB55. Fundaci�n Maria Canals", "Still-life of retro music items and souvenirs from Barcelona as main image from this 55th edition of
a Classical Music Contest. Commissioned by Astrid Stavro studio. Photographer: Paloma Rinc�n.", "www.mariacanals.org", 4, "http://www.mariacanals.org/es/", "2_131|2_132|2_133|2_135", false]; projects[19] = [6, "Zero Arm. Self-Promotion", "Promo image for the newsletter announcing this
new Serial Cut� website. The finger points to the statement 'Starting (nearly) from Zero'.", "", 1, "", "6_146", false]; projects[20] = [3, "Van-Dos FW09/10. Van-Dos", "Women�s wear catalogue for the Fall/Winter season. The model is photographed against a wall with aerial views of the Earth. Photographer: Rafa Gallar.", "www.van-dos.com", 6, "http://www.van-dos.com/", "3_89|3_90|3_91|3_92|3_93|3_94VIDEO", false]; projects[21] = [11, "Zune Marketplace. Zune", "\"Millions of tracks for the price of one CD,\" is the claim visually represented here, displaying a variety of groups whose music can be bought at the online store of this MP3 player from Microsoft.", "www.zune.net", 1, "http://www.zune.net", "11_48", false]; projects[22] = [8, "Visual Night 3. Serial Cut� & LeChic", "Promo image for the 3rd Visual Night, in which Sergio del Puerto and the girls for LeChic played a triple music set together. Photographer: Paloma Rinc�n.", "", 1, "", "8_25", false]; projects[23] = [9, "Love the Planet. Roca", "Roca, the Spanish company that produces devices for water conservation, recently took on the challenge of reducing water consumption by up to 50%, with the intent of wasting less of one of our earth�s most precious resource. Special guest designer: Mr. Oso�.", "www.roca.es", 3, "http://www.roca.es", "9_175|9_114|9_115", false]; projects[24] = [21, "Billboard Masacre. Self-Promotion", "An ironic still-life about success, failure and mainstream fame, created in collaboration
with the photographer Paloma Rinc�n.", "", 1, "", "21_136", false]; projects[25] = [32, "The Mushroom Rider. The Mushroom Co.", "Fictional character created for a t-shirt for The Mushroom Company, the agency who represents Serial Cut� in Spain, inspired by 1970�s motocross riders and villains like Darth Vader.", "www.mushroom.es", 1, "http://www.mushroom.es", "32_96", false]; projects[26] = [5, "Summer Mood. Estrella Damm", "This true still-life celebrates the summer and welcomes you to the Mediterranean. It was created for promoting the Barcelona beer brand, Estrella Damm. Photographer: Paloma Rinc�n. ", "www.estrelladamm.es", 1, "http://www.estrelladamm.es", "5_100", false]; projects[27] = [31, "Beauty Cut. Cut", "Motiongraphic used as the intro for the website of Cut, an edgy beauty center. Serial Cut also created the web design. Animation: Tavo. Model: Susana. 
Music track: Autechre.", "www.cutsalon.es", 2, "http://www.cutsalon.es", "31_108|31_109VIDEO", false]; projects[28] = [14, "Two Tees. Vicelona", "T-shirt designs for Vicelona, a street wear brand from Barcelona. The claim was an homage of a song from PJ Harvey. The water drops  and the geometrical figures were illustrated by Miss Minou.", "www.vicelona.com", 2, "http://www.vicelona.com", "14_47|14_81", false]; projects[29] = [10, "Fresher 08. The Guardian", "The Fresher is a supplement for University students included in the british newspaper The Guardian. 
This 3D image showcases many themes pertinent to students� flat-sharing lifestyle.", "www.guardian.co.uk", 1, "http://www.guardian.co.uk", "10_28", false]; projects[30] = [25, "MTV Uk Top 20. MTV", "Open titles for MTV's UK TOP20 program. The UK is a trend setting country where life moves at a lightning pace. One of the most representative places of the \"avant-garde\" is the hairdresser. Commissioned by Tavo. Animation by Per Christian. Still shots by Martin Bl�zquez. Sound by HD Substance.", "www.mtv.es", 2, "http://www.mtv.es", "25_69|25_111VIDEO", false]; projects[31] = [29, "Do You Wanna Go Big?. Stupendo Records", "Global image for Stupendo, a records label based in Barcelona. Photography by Paloma Rinc�n.
Model: Roberto Sanzcarlo. T-shirt by Alex Trochut.", "", 2, "", "29_75|29_79", false]; projects[32] = [23, "SARD SS08. SARD", "Photographs from the catalogue for the Spring-Summer 08 season for SARD, a new Spanish female fashion label. Photographer: Rafa Gallar.", "www.sard.es", 3, "http://www.sard.es", "23_138|23_139|23_140", false]; projects[33] = [22, "Milky Splash. Channel4", "Illustration for the Thank You book, edited 
by Channel 4, including names of different
performers from \"The 11 O�Clock Show\".", "www.channel4.co.uk", 1, "http://www.channel4.co.uk", "22_74", false]; projects[34] = [12, "Re-cyclos. Ladr�", "Still life with sculptures of Lladr�s Re-cyclos Magical project. Made in collaboration with Ipsum Planet and published in Neo2 magazine as a promo. 
Photographer: Andrea Savini.", "", 1, "", "12_147", false]; projects[35] = [18, "Call Me. Serial Cut�", "The business card for Serial Cut�. With a dash of humour, the main side of the card simply says \"Call Me\" in shiny letters, revealing the basic purpose for giving a card to a client.", "", 1, "", "18_38", false]; projects[36] = [20, "Perplex City. Mindcandy", "3D illustration for a card from a board game called Perplex City, blending six samples of two existing words into new words. 
Special guest designer: Mr. Oso�.", "", 1, "", "20_98", false]; projects[37] = [26, "Colour & Illusion. Self-Promotion", "Promotional image for newsletter and poster with huge real 3D names of colours, each coloured so as not to correspond to the name. 
Photographer: Martin Bl�zquez.", "", 1, "", "26_113", false]; projects[38] = [28, "Fresh Wad Paint. WAD Magazine", "Fresh paint version of WAD's logo, used as a promo image for a work of art for the magazine, based on still-life with cutout elements.", "", 1, "", "28_72", false]; projects[39] = [16, "1UP. Game Paused", "Ceramic dish from a collection of 8 hand-painted dishes of game heroes for the exhibition \"Game Paused: A Creative Celebration of the Videogame\". Featured here is the 1UP Bonus dish.", "", 1, "", "16_46", false]; projects[40] = [17, "Cindysizer. EP3", "Photocollage for the Technology Special of EP3, 
a weekly supplement included in the Spanish newspaper El Pa�s.", "www.elpais.es", 1, "http://www.elpais.es", "17_73", false]; projects[41] = [24, "Wet: Night. Beefeater", "Images and still-life from a promo magazine for the world�s first non-dry gin: WET by Beefeater. For the first issue, Serial Cut� was chosen to produce the promo, working with the theme of the NIGHT. Photographer: Paloma Rinc�n.", "", 6, "", "24_152|24_117|24_119|24_120|24_121|24_122", false]; // configuraci�n de la galer�a var imagePath = "img/proyectos/"; var projectActual = 1; var preloadActual = 1; var isVideo = false; var imageActual = 1; var picWidth = 1920; var picHeight = 1112;